As of ITP 2.1, partitioned cookies are no longer supported and third-parties classified with cross-site tracking capabilities now have to use the ...
Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, ...
Version 2.1 of Safari's Intelligent Tracking Prevention, due to launch this month, will cap the GA cookie at 7 days, instead of 2 years. Learn what ...
So far there have been six releases of ITP — 1.0, 1.1, 2.0, 2.1, 2.2, and 2.3. Intelligent Tracking ...
ITP stands for Intelligent Tracking Prevention and is Apple's attempt to crack
However, with version 2.1 and 2.2 being released, the game has definitely changed. The working of first-party cookies is now impacted as well. In ...
Starting with Safari 12.1 and iOS 12.2, WebKit and Apple will implement Intelligent Tracking Prevention 2.1 (ITP 2.1). This update restricts the ...
When Safari first introduced Intelligent Tracking Prevention, its mission was fairly clear. Safari wanted to prevent domains classified as having ...
Apple's Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that ...
Learn what Intelligent Tracking Prevention (ITP) 2.1 is and how it impacts web analytics and digital marketing.