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X, X, Ad blocking for video ads requires VPAID (blocking and viewability is not
Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media.
Viewability measures how many ad impressions were viewed by your audience and for how long.
Tracking ads are easier to set up than an impression pixel and click tracker combination.
This is because some ad environments can prevent measurement technology ...
Ad blocking does not prevent delivery for click tracker ads or tracking ads. Ad blocking does affect impression pixels that you might have assigned to track ...
on top of each other in a single placement, with only the top ad being viewable.
MoPub's 49000-plus app publishers can enable their ads' viewability to be tracked, and brands will be able to buy measurable inventory only.
On desktop and mobile web browsers, measurement companies can track viewability by deploying a pixel on the website they're analyzing.