Nielsen Data: Some Alcohol Consumers Returning to Pre-COVID Shopping Patterns
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving ...
According to Nielsen, 40% of rosé wine consumers are females aged 21-34 who are most likely scrolling through social media. It's still most ...
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back ...
Nielsen data tracks with data supplied by the online wine shopping company, Vivino, which says Friday, March 13, 2020, was the company's ...
The wine brands that have led increases in volume and value in Nielsen tracked channels since early March include Barefoot, Black Box, Bota ...
Nielsen CGA, the on-trade arm of the data analytics firm, has launched a tool
... to Nielsen tracking data, which outpaced the rest of the wine category
These are the terms that IRI and Nielsen use for their multi-channel markets.
Factory Sales, Consumer Tracking etc ? •Cross Border activity